Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 7, Problem 7.2DQ
Summary Introduction
To discuss: The ways in which demographic segmentation are used in consumer markets.
Market segmentation is the way towards separating a market of prospective customers into groups or divisions in light of various attributes. The portions made are collected out of buyers who will react comparatively to marketing techniques and who share qualities, for example, comparative interests, needs or areas.
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