Essentials of MIS (13th Edition)
Essentials of MIS (13th Edition)
13th Edition
ISBN: 9780134802756
Author: Kenneth C. Laudon, Jane Laudon
Publisher: PEARSON
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Chapter 6.3, Problem 2CQ1
Program Plan Intro

Kraft Heinz:

  • Kraft is a North American food and beverage company, headquartered in Chicago, Illinois.
  • Heinz is a leading, global food player with substantial geographic diversity and is the most profitable food company.
  • On July 2, 2015, Kraft merged with Heinz, creating the fifth-largest food and Beverage Company in the world, Kraft Heinz Company.

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