Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
Book Icon
Chapter 6.1, Problem 6.2LR
Summary Introduction

To determine: The three main kinds of organizational buyers.

Introduction:

An examination of human behavior inside the firm’s settings and the boundary between the organization, organization itself, and the human behavior is termed as organizational behavior.

Blurred answer
Students have asked these similar questions
How can a seller organization influenceperceptions of a buyer organization?
What is the importance of building relationships with organizational buyers ?
What is Organization marketing ?
Knowledge Booster
Background pattern image
Recommended textbooks for you
  • Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
    Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing