EBK ESSENTIALS OF MIS,
EBK ESSENTIALS OF MIS,
13th Edition
ISBN: 8220106778494
Author: LAUDON
Publisher: PEARSON
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Chapter 6, Problem 8HMP
Program Plan Intro

Emerson Process Management’s data quality problems:

  • In order to analyse customer activity, a new data warehouse was designed for improving service and marketing that includes full of inaccurate and redundant data.
  • The data emerged from numerous transaction processing systems in Asia, Europe, and other locations around the world.
  • The warehouse design team has assumed that the sales group in all these areas will enter customer names and addresses the same way, regardless of their location.

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