Microeconomics
Microeconomics
21st Edition
ISBN: 9781259915727
Author: Campbell R. McConnell, Stanley L. Brue, Sean Masaki Flynn Dr.
Publisher: McGraw-Hill Education
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Chapter 6, Problem 5DQ
To determine

Price discrimination.

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Please refer to the table below Price of iPhones. $700.00 $650.00 $500.00 $450.00 $300.00 $275.00 $250.00 $100.00 $50.00 Christy's Demand OA) 5 OB) 8 OC) 28 OD) 45 0 1 1 2 4 5 6 7 10 Lori's Demand. 0 0 1 2 3 4 4 5 Assume that the market for iPhone has only two consumers: Christy and Lori. According the table above, if the price of an iPhone is $275, the market will demand iPhones.
Macy's adopts a 3-period markdown strategy for a skirt with a selling season of 3 months (each month corresponds to a period). Demand for the skirt is 2000 - 50p, where stands for the unit selling price. Unit prices in different periods are $20, $10, and $5, respectively. ■ What is the total revenue? Complete the table below. Period Price Total Demand Purchase in The Period Cumulative Revenue $20 2 $10 3 $5 ■ If optimal prices in the three periods are used, how would the total revenue change? Complete the table below. Price - EA EA $ N EA 3 Total Demand Purchase in The Period Cumulative Revenue $ $ $ р " Back to the original setting, i.e., ignore the price changes you suggest in part b and use the original prices $20, $10 and $5. But now 10% customers are patient enough to wait one month for the next lower price, even if the current price is below their willingness to pay. Finish the following table to compute the total revenue. Period Price Total Demand 1 $20 2 $10 3 $5 Purchase in…
Q2. Your brother is considering two cell phone providers i.e. UFONE and MOBILINK. UFONE charges Rs.520 (super card) per month for the service regardless of the number of phone calls made. MOBILINK does not have a fixed service fee but instead charges Rs. 1 per minute for calls. Your brother's monthly demand for minutes of calling is given by the equation Q = 150 - 50P, where P is the price of a minute a. With each service provider, what is the cost to your brother of an extra minute on the phone? b. In light of your answer to (a) part, how many minutes would your brother talk on the phone with each service provider? c. How much would he end up paying each provider every month?
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