Business in Action (8th Edition)
Business in Action (8th Edition)
8th Edition
ISBN: 9780134129952
Author: Courtland L. Bovee, John V. Thill
Publisher: PEARSON
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Chapter 6, Problem 3CTQ
Summary Introduction

Case summary:

Company SS have been started by two sisters, who has committed themselves in manufacturing the products, which are both purposeful and authentic. Moreover, in-addition to maximizing the manufacturing process, the founders of Company SS has to adjust their actual marketing strategy.

Later greater than a decade into the entrepreneurial adventure, the company was going much stronger with maximizing sales in addition to the rewards, which went over their own objectives.

To discuss: Whether opening one’s own retail store would be a risky decision for Company SS and the way it changes the business model of the company.

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