MARKETING 2018
MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 6, Problem 16DRQ
Summary Introduction

To discuss: The conditions under which the market tests are useful for the purpose of forecasting sales and the advantages and disadvantages of market tests.

The systematic process of trying to forecast the volume of sales that a business is expected to make at a particular period in the future is known as sales forecasting.

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