Concept explainers
To answer the next three questions, refer to the following example. In 2003, Porsche unveiled its new sports utility vehicle (SUV), the Cayenne. With a price tag of over $40,000, the Cayenne goes from zero to 62 mph in 8.5 seconds. Porsche's decision to enter the SUV market was in response to the runaway success of other high-priced SUVs such as the Mercedes-Benz M class. Vehicles in this class had generated years of very high profits. The Cayenne certainly spiced up the market, and, in 2006, Porsche introduced the Cayenne Turbo S, which goes from zero to 60 mph in 4.8 seconds and has a top speed of 168 mph. The base price for the Cayenne Turbo S in 2014? Almost $115,000
Some analysts questioned Porsche’s entry into the luxury SUV market. The analysts were concerned because not only was Porsche a late entry into the market but also the introduction of the Cayenne might damage Porsche’s reputation as a maker of high-performance automobiles.
10. Erosion In evaluating the Cayenne, would you consider the possible damage to Porsche’s reputation as erosion?
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Corporate Finance (The Mcgraw-hill/Irwin Series in Finance, Insurance, and Real Estate)
- Techno Ltd manufactures components for laptop computers. One of its top selling products is the new solid-state drive, the Solix, which will offer improved speed and performance. Earlier this year, a Taiwanese company entered the market offering a similar drive at a price 10% below the Solix price of $400 per unit. Techno Ltd is currently achieving its target profit margin of 30% on all of its products. Required: 1. What target cost would have to be set for the Solix drive to remain competitive and meet the requirements of the company’s target profit margin? 2. Calculate the cost reduction objective. 3. Outline two cost management techniques Techno Ltd could apply to achieve the cost reduction objective.arrow_forwardSanborn Motors is a small car dealership. On average it sells a car for $29,000, which it purchases from the manufacturer for $25,000. Each month, Sanborn Motors pays $64,000 in rent and utilities and $71,000 for salespeople's salaries. In addition to their salaries, salespeople are paid a commission of $700 for each car they sell. Sanborn Motors also spends $14,000 each month for local advertisements. Its tax rate is 40%. Required 1. How many cars must Sanborn Motors sell each month to break even? 2. Sanborn Motors has a target monthly net income of $78,000. What is its target operating income? How many cars must be sold each month to reach the target monthly net income of $78,000? Requirement 1. How many cars must Sanborn Motors sell each month to break even? Let's begin by determining the formula for the breakeven number of cars. Breakeven number of cars = Sanborn Motors must sell cars each month to break even. (Round the number of cars up to the nearest whole number.) Requirement…arrow_forwardA company pays a sales representative 0.50 $ per kilometer in return for using its own car for company works. However, the company is considering another solution for this situation. So much so that the company will buy a car and make the car available to its representative. The data for this solution are as follows: The cost of buying such a car is 24,000 $ and it has a service life of 5 years. The market value at the end of this life is 7,000 $. The cost of keeping the car in a garage when it is not running is 2,500 $ per year, and the total fuel-tyre-maintenance costs are 0.30 $ per kilometer. If the interest rate is 15%, how many kilometers must the sales representative travel so that the costs of both methods are equal (break-even)? (please explain) a) 42.356 b) 43.107 c) 44.226 d) 45.340arrow_forward
- Stanton Inc. is considering adding a new product line (the product code is XYZ). The company has spent total of $150,000 so far for research and development for this product, and just paid another $50,000 to a consulting firm to do the marketing research. The consulting firm has estimated that the product will have a very short life of only 3 years. It has also estimated that the annual sales volume will be 50,000 units and the selling price is $50 per unit. Further it has predicted that the sales volume of a current product will drop by 10,000 units because XYZ can substitute the current product. The selling price for the current product is $35 per unit. The Production Department of Stanton has calculated that it needs a new machine for XYZ production. The total costs, including installation and shipping, for the machine are $1,000,000. Stanton uses the MACRS method to depreciate all of its assets (see depreciation rates in the table below), and it expects that the machine will last 5…arrow_forwardOne Manila Inc.'s president, Zane Cruz, is concerned about the prospects of one of the firm's major products. The president has been reviewing a marketing report with Jom Lara, marketing product manager, for their top-of-the-line stereo amplifier. The report indicates another price reduction is needed to meet anticipated competitors' reduction in sales prices. The current selling price for OMI's amplifier is P35,000 per unit. It is expected that within three months OMI's two major competitors will be selling their comparable amplifiers for P30,000 per unit. This concerns CRUZ because OMI's current cost of producing the amplifiers is P31,500, which yields a P3,500 profit on each unit sold. The situation is especially disturbing because OMI had implemented an activity-based costing (ABC) system about two years ago. The ABC system helped them better identify costs, cost pools, cost drivers, and cost reduction opportunities. Changes made when adopting ABC reduced costs on this…arrow_forwardGive typing answer with explanation and conclusionarrow_forward
- Assume that a person's income directly affects their purchasing power for a particular product. We have a customer named John who has a per capita income of $35,102 that is looking to buy a new car. If the current US population is 335,707,897, the current per capita income is $40,363, and total new car sales in 2022 were $1,131,009,556,950; what would John's per capita spend be for a new car, assuming his income directly affects the amount he can spend?arrow_forwardIn keeping with the increasingly popular merchandising theme of customization an entrepreneurial engineer started a business making customized bobblehead dolls. He entered into a contract with Binkely Toys, Inc. the maker of the dolls to purchase bobbleheads in lots of 250 for $2500. If the engineers initial investment was $59,000 and his profit was $37.000 in year 1 and $47.000 in year 2. his rate of return was closest to Select one: a 18% b. 21% c 20 d. 32%arrow_forwardA cab company is experimenting with various brands of cars as cabs. It has discovered that a higher-priced car attracts more customers, is less expensive to maintain, and loses less maintenance time. The question is whether these advantages justify the higher initial cost. The economic life of cars is 3 years. Explain the answer from the point of view of incremental ( additional ) investment. Use i = 10 % per year. Justify with calculations. Would appreciate if Excel is not used! Car Automobile price 2$ Salvage Value $ Annual cost reparation $ by xeat Annual Income $ by veat 1 8,000 2,000 2,600 3,100 800 630 1,000 1,200 1,350 550 8,300 9,000 2 3 540 4 4,200 460 10,100 5 6,000 2,000 300 11,000arrow_forward
- Macro Hardware Limited manufactures two types of products, a laptop and an iPod and sells them in a very competitive market. Both products are funky light-weight products that are designed for the 15- to 25-year-old age group market. Due to the popularity of their products, Macro Hardware Limited is considering expanding into different target markets during the next financial year that commences on 1 July 2022. However, management wish to first evaluate the risk and expected profitability of the existing target market for 2022 before embarking on these new endeavours. Management has requested that the financial accountant collect all the relevant financial information relating to the two products for the 2022 financial year and prepare a budget for them for 2023. The financial accountant is not sure how to allocate some of the cost between the two products, but all the other relevant budget information relating to the two products for the financial year ending 30 June 2022 is…arrow_forwardMacro Hardware Limited manufactures two types of products, a laptop and an iPod and sells them in a very competitive market. Both products are funky light-weight products that are designed for the 15-to 25-year-old age group market. Due to the popularity of their products, Macro Hardware Limited is considering expanding into different target markets during the next financial year that commences on 1 July 2022. However, management wish to first evaluate the risk and expected profitability of the existing target market for 2022 before embarking on these new endeavours. Management has requested that the financial accountant collect all the relevant financial information relating to the two products for the 2022 financial year and prepare a budget for them for 2023. The financial accountant is not sure how to allocate some of the cost between the two products, but all the other relevant budget information relating to the two products for the financial year ending 30 June 2022 is summarised…arrow_forwardPlease help with a summary of this article. Security Manufacturing, Inc. is a producer of surveillance systems. Its current line of surveillance systems are selling excellently. However, in order to cope with the foreseeable competition from other similar products, SM spent $6,000,000 to develop a new line of HD surveillance systems (new model development cost). The comprehensive 1440p HD surveillance system model can be used very well for any small home or business. As a result of the advanced HD analog technology made up of a 4-channel 4K ultra high definition MPX digital video recorder with two 1440p bullet and two 1440p dome weatherproof security cameras, the system can produce videos of remarkable level of clarity and details at the marvelous 2560x1440 resolution for live viewing and recording. This new and professional-grade system can also provide users with sharp HD resolution and outstanding night visions of up to 250 feet. The HD MPX DVR comes with a hard drive size of 5TB…arrow_forward
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