Concept explainers
To identify: The most effective method of measurment for social media markerting.
Social media marketing is a process used to promote goods or service through digital tools or website. It is a media used by the users to exchange information, messages, content, data, and ideas.
Explanation of Solution
The most effective method of measurment for social media mrkerting is as follows:
Measure of engagement: Measures the total time spend in browsing the social media for exchange information, messages, content, data, ideas, and purchasing products and services. Engaged customers tend to purchase more and create positive image on the brand.
The measure of engagment is said to be the most effective method of measurment for social media mrkerting because it increases the customer
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Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning