Otley Company does business in two customer segments, Retail and Wholesale. The following annual revenue information was determined from the accounting system’s invoice information:
……………………………………2014…………………2013
Retail…………………………$110,000…………….$ 92,000
Wholesale………………………140,000……………..164,000
Total revenue…………………$250,000……………$256,000
Prepare a horizontal and vertical analysis of the segments. Round to one decimal place.
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Otley Company does business in two customer segments Retail and
Comparative analysis: It can be defined as the technique of analyzing the financial performance of the company via comparing the statements of different accounting periods.
Presentation of the horizontal analysis as follows:
Result of the above:
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