Fundamentals of Management (10th Edition)
Fundamentals of Management (10th Edition)
10th Edition
ISBN: 9780134237473
Author: Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher: PEARSON
Question
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Chapter 5, Problem 4TAI
Summary Introduction

To determine:

Why retailers want information/ why they track consumers?

Introduction:

Factors are the motivators or reasons behind why retailers look for consumer information using social media, loyalty programmes and etc.

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