Case summary:
Company RM runs a boat manufacturing business, which has differentiation with its business strategy compared to other companies. With constant innovation and seeking customer inputs, dealers, and consultants in the design stage, the firm has successfully managed to provide unique products to its customers.
The development phase of the product is speeded up by immediately taking the product from the design stage to the styling studio. Inspite of having released products like a water-skier, 20-foot inboard-outboard performance boat, and 52-foot sports yacht, the production personnel are put under pressure to respond to the new product. The lifecycle time is 3 years.
The firm found that the product development part can be fastened by involving suppliers in the design phase. CAD provides product specification after the product had completed the concept and styling phases.
A plug is formed by foam-based carving, which is driven by the specifications from the CAD system. Permanent molds are made for the new design, which takes about 4 to 8 weeks. Boats are made by joining the molds.
Characters in the case:
- Company RM
Want to see the full answer?
Check out a sample textbook solutionChapter 5 Solutions
Operations Management
- TOPIC 5 - PRODUCT & SERVICE DESIGN a.Elaborate the elements for an effective design process.b. Discuss with an appropriate diagram, the meaning of design simplification in the production design.c. MAFTech assembles smart devices part from four major components arranged as follows:(image added)i. If MAFTech has decided only to use one vendor to supply all four components, analyze for which vendor should be selected.ii. Define the decision made, if all the components were assembled in series. (sequence of A-B-C-D and not sub-process B feed to C as above)d. Elaborate service concept and service package with a relatable example from any service type/industry.arrow_forwardQ4. There are three critical factors in many software design/ development programs and projects. The scope, schedule, and budget combined affect the quality of work products. Explain in your own words how these factors affect the quality of work products. Support your answer with at least one example.arrow_forwardDescribe the nature of differentiation. Provide examples.arrow_forward
- What are the possible Market analysis and Potential Customers of a Smart Construction Vest (innovative) that has a features of Fall detection system, Health Monitoring system, Heat stress detection system, Communication system, and Location Tracking systemarrow_forwardExisting case study online: Resilience in Recovery: Development of a Standard Recommendation on Solar Photovoltaic Micro-Generators What are the possible Highlights and insights or critical points, Specify how SDG 13 is incorporated into the existing case study, and lastly what are the detailed sustainability program and its impact on the society, environment, etc. Ps. Not gradedarrow_forwardQ1. What kinds of businesses are most likely to benefit from equipping their employees with mobile digital devices such as iPhones and iPads?Q2. One company deploying iPhones has said: The iPhone is not a game changer, it’s an industry changer. It changes the way that you can interact with your customers and with your suppliers. Discuss the implications of this statement.arrow_forward
- HPS3704 ASSESSMENT 2 FOR 2024 (HOSPITALITY PROJECT)arrow_forwardQ4.1: Also explain the Rights, Duties, Obligations, Theory of Value, and the Conflicting Principles and Priorities? In professional practicesarrow_forwardActivity 4: Classification of Products/Goods Direction: Your going to complete the diagram by giving an example for each of the following goods/products. According to Us: 1. Consumer goods- 2. Industrial goods- According to Differentiation: 1. Undifferentiated goods- 2. Differentiated goods - According to Durability: 1. Undifferentiated goods - 2. Differentiated goods- Product/Goods According to Durability: 1. Convenience goods - 2. Shopping goods- 3. Specialty goods - 4. Unsought goods- Activity 5: Classifying Goods Direction: Classify the products or goods by checking the column that corresponds to their answer, Consumer Goods Industrial Goods Specially Goods Unsought Shopping Convenience Goods Examples Goods Goods 1, Clothes 2. Detergent powder 3. Aluminum 4. Newspaper 5. Memorial plans 6. Investment 7. Automobiles 8. Bags 9. Candy/Gum 10. Luxury itemsarrow_forward
- Jasmine has extensive experience and knowledge in ergonomic product design. Though she is not a manager, she is often called on by product managers to offer advice on ergonomic features for new products. It can be said that jasmine has power in ergonomic product design. A)Referent(B) Transformationalc) BehavioralD)Expertarrow_forwardBusiness case, Sustainable Products E-commerce Store: As more people become environmentally conscious, there is a growing demand for sustainable products(sustainable pet products, clean beauty products, green technology, zero waste products, sustainable clothings and eco friendly home goods). An e-commerce store that specializes in eco-friendly products can be a profitable business idea. Q1) Give potential resources for this case Q2) what are the objectives based on what’s our specific goal, how we measure our objective, what is achievable and why it will be relevant.arrow_forward2. What is competitive advantage? Question 2 options: Taking advantage of economies of scale. Research and development to improvise the product/service. Offering your customers more value than your competitors. Data driven insightsarrow_forward
- Practical Management ScienceOperations ManagementISBN:9781337406659Author:WINSTON, Wayne L.Publisher:Cengage,Operations ManagementOperations ManagementISBN:9781259667473Author:William J StevensonPublisher:McGraw-Hill EducationOperations and Supply Chain Management (Mcgraw-hi...Operations ManagementISBN:9781259666100Author:F. Robert Jacobs, Richard B ChasePublisher:McGraw-Hill Education
- Purchasing and Supply Chain ManagementOperations ManagementISBN:9781285869681Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. PattersonPublisher:Cengage LearningProduction and Operations Analysis, Seventh Editi...Operations ManagementISBN:9781478623069Author:Steven Nahmias, Tava Lennon OlsenPublisher:Waveland Press, Inc.