Business Driven Technology
Business Driven Technology
7th Edition
ISBN: 9781259567322
Author: Paige Baltzan Instructor
Publisher: McGraw-Hill Education
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Chapter 5, Problem 3CCT
Program Plan Intro

Customer Relationship Management (CRM):

Customer Relationship Management refers to manage all the phases of the customer’s relationship within an organization. Such management helps to increases the loyalty of the customer and to retain an organizations profit. It permits the organization to allow the customer’s shopping and buying behaviors.

Supply Chain Management (SCM):

Supply Chain Management is defined as design, planning, implementation and combination of all supply chain process. Supply Chain Management is uses a gathering of methods, tools and organization actions to aid industries grow combined supply chains that backing business approach.

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