Marketing
Marketing
6th Edition
ISBN: 9781259709074
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
Question
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Chapter 5, Problem 1MA
Summary Introduction

To discuss: About the Person X’s new store selling fitness products

Expert Solution
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Explanation of Solution

According to Person X the new store is focusing especially on adults for selling various fitness products such as Bench Press, Handgrip Exerciser, Air Resistance Exercise Bike, etc. The new store is located in the heart of N city. The products are ranges from around 2000 to 18000 with better quality. The products can be purchased through online and offline mode. Which can be available in the F and A also.

Summary Introduction

To discuss: About the way in which Person X monitor competitor’s actions.

Expert Solution
Check Mark

Explanation of Solution

The competitors of Person X’s business are Company B and Company V. They are monitoring competitor’s actions in the following ways:

  • Link with competitors on social media.
  • Frequently visit their trade showrooms
  • Analyze competitor’s websites.
  • Monitor social activity of competitor.
Summary Introduction

To discuss: The customers and the way in which Person X appeal them and mention social responsibilities and way to meet it.

Expert Solution
Check Mark

Explanation of Solution

The major customers of Person X is adults and youth and he is appealing customers through various promotional activities with the help of social media and other networking facilities. The Person X is socially responsible among customers while providing products and services. They should be select product materials that are renewable, safe and healthy. Person X is providing weight loss products and fitness products which is a high contribution to the society.

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I need typing clear urjent no chatgpt used i will give 5 upvotes pls full explain with diagram
1. Answer the following about podcasting as a new distribution channel of people who do virtual assistance as their business and include references: • How does podcasting as a distribution channel of a virtual assistant increase their market reach, improve customer experience, and is cost-efficient?  • How does this align with the overall marketing strategy? Consider product, price, promotion, and place. • What is the probable target audience, and what are their probable age, gender, location, and interests?  • Who are the potential participants? Is it wholesalers, retailers, online platforms, or etc.
Instruction:   1. Give one new distribution channels for Virtual Assistance (freelance business) that is not commonly used. - show a chart/diagram to illustrate the flow of the distribution channels. - explain the rationale behind it. (e.g., increased market reach, improved customer experience, cost-efficiency). - connect the given distribution channel to the marketing mix: (How does it align with the overall marketing strategy? Consider product, price, promotion, and place.).  - define the target audience: (Age, gender, location, interests, etc.).  - lastly, identify potential participants: (Wholesalers, retailers, online platforms, etc.)   Kindly provide references.
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