EP MARKETING
7th Edition
ISBN: 9781260428223
Author: Grewal
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 4.3, Problem 2PC
Summary Introduction
To determine: If W is a conscious marketer or a practitioner of the corporate social responsibility (CSR).
Introduction: Conscious marketer is the marketer who uses the holistic and ethical approach for marketing. The marketer is aware about all the new changes in the market and applies all kinds of strategies in the market.
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As a consultant to a company that is in online education, suggest any five CSR activities that the company can provide to the society.
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