MARKETING
MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
Question
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Chapter 4, Problem 5LO
Summary Introduction

To identify: The marketers and customers reactions to the state of the economy.

Marketing is the management and study of exchange of relationships. It is the business of creating relationships among consumers and business and satisfying the customer needs and wants.

Marketing managers are those who manage the activities of marketing like customer relationship, branding, market study, product promotion.

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