MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
Question
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Chapter 4, Problem 5LO
Summary Introduction

To identify: The marketers and customers reactions to the state of the economy.

Marketing is the management and study of exchange of relationships. It is the business of creating relationships among consumers and business and satisfying the customer needs and wants.

Marketing managers are those who manage the activities of marketing like customer relationship, branding, market study, product promotion.

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