Management, Loose-Leaf Version
Management, Loose-Leaf Version
13th Edition
ISBN: 9781305969308
Author: Richard L. Daft
Publisher: South-Western College Pub
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Chapter 4, Problem 4DQ
Summary Introduction

To Explain:

Somnio, a start-up running shoe company in California, decided to start selling its products around the world from the very beginning. In general terms name some of the challenges that a start-up company such as Somnio might face internationally?

Introduction:

Starting a business from scratch and running it internationally is really a big challenge. Being a start-up you will face a lots of challenges as marketing, branding, human resource, investors etc.

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Somnio, a start-up running shoe company in California, decided to start selling its products around the world from the very beginning. In general terms, name some of the challenges that a start-up company such as Somnio might face internationally.
Selling a Simple Product to a Global Market 1. Identify the risks and the benefits The Pasta Shoppe faces by operating as a global business. 2. Identify some of the barriers that companies such as The Pasta Shoppe encounter as they expand internationally. What steps can entrepreneurs take to overcome these obstacles? 3. What steps do you recommend that entrepreneurs such as John Aron take before they make the decision to take their companies global?
Somnio a start up running shoe company in california decided to start selling its products around the world from the very beginning, In General terms, name some of the hallenges that a start-up company such as Somnio might face internationally.
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