Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 4, Problem 4AMK
Summary Introduction
To compare and contrast: The concepts of moral idealism and utilitarianism as the alternative personal moral philosophies
Introduction:
The personal moral philosophy that takes into certain duties and rights as universal without the regards of the outcome is known as moral idealism. The personal moral philosophy that focuses on “the largest good for the largest number” is known as utilitarianism.
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compare and contrast utilitarian ethics and virtue ethics
provide two examples of each
Compare and contrast moral idealism and utilitarianism as alternative personal moral philosophie
Most of the ethical prescriptions of normative moral philosophy tend to fall into one of the following three categories: deontology, consequentialism, and virtue ethics. These categories in turn put an emphasis on different normative standards for judging what constitutes right and wrong actions.
Moral psychologists and behavioral economists such as Jonathan Haidt and Dan Ariely take a different approach: focusing not on some normative ethical framework for moral judgment, but rather on the psychological foundations of moral intuition and on the limitations that our human frailty places on real-world honesty, decency, and ethical commitments.
In this context, write on what you see as the most important differences between the traditional normative philosophical approaches and the more recent empirical approach of moral psychology when it comes to ethics. As part of your answer also make sure that you discuss the implications of these differences.
Chapter 4 Solutions
Marketing
Ch. 4.1 - Prob. 4.1LOCh. 4.1 - Prob. 4.1LRCh. 4.1 - Prob. 4.2LRCh. 4.2 - Prob. 4.2LOCh. 4.2 - Prob. 1MIAMCh. 4.2 - Prob. 4.3LRCh. 4.2 - Prob. 4.4LRCh. 4.2 - Prob. 4.5LRCh. 4.3 - Prob. 4.3LOCh. 4.4 - Prob. 4.4LO
Ch. 4.4 - Prob. 4.6LRCh. 4.4 - Prob. 4.7LRCh. 4.4 - Prob. 4.8LRCh. 4 - Prob. 1AMKCh. 4 - Prob. 3AMKCh. 4 - Prob. 4AMKCh. 4 - Prob. 5AMKCh. 4 - Prob. 6AMKCh. 4 - Prob. 7AMKCh. 4 - Prob. 1BYMPCh. 4 - Describe, in one or two sentences, how your...Ch. 4 - Prob. 1VCCh. 4 - Prob. 2VCCh. 4 - Prob. 3VCCh. 4 - Prob. 4VC
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