Chapter 4, Problem 4.50CE

To determine

(a)

To find:

Whether the provided data is secondary or primary. If secondary, explain whether it is external or internal

Answer to Problem 4.50CE

Primary data.

Explanation of Solution

Given:

The data is, "A survey is conducted by Sonic's research department to find their customer's satisfaction with the service provided by the agency".

The provided data is a primary data because the survey is being conducted by the company itself to check the satisfaction level of its customers. Thus, the data is primary data.

To determine

(b)

To find:

Whether the provided data is secondary or primary. If secondary, explain whether it is external or internal.

Answer to Problem 4.50CE

Secondary and internal.

Explanation of Solution

Given:

The provided data is, "The Florida Bureau of Tourism sends travel agencies across the nation the results of a study describing the characteristics of winter vacationers to the state, including where and how long people tended to stay".

The provided data is a secondary data because it has been collected by The Florida Bureau of Tourism to check the satisfaction level of Sonic's Travel Agency. Since, the data has been collected by an outside company. Thus, it is an external secondary data.

To determine

(c)

To find:

Whether the provided data is secondary or primary. If secondary, explain whether it is external or internal

Answer to Problem 4.50CE

Primary data.

Explanation of Solution

Given:

The data is, "The Company's annual report for the past 10 years is examined by the president of the Sonic.

The provided data is a secondary data because the examination of annual report is being done by the president to tackle the problem. Since, it has been collected to tackle the inside problem of agency. Thus, it is an internal secondary data.