The significant problem in the given case is that Company C is in its mature state and low growth, their chief executive officer (CEO) needs to change that by maximising its market towards new customers without losing the old ones. The case describes how Company C is utilising biometric technology by including new flavours to their soup lines to attain maximum consumers. Characters in the case: Company C To discuss: The objectives that Company C have for the efforts of marketing research.

Question

Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the age bracket 21 to 40 have been experiencing slow sales over the past year. However, Belbin’s other beer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include:1. A definition of the problem and one research objective2. A descriptive research survey approach. This includesa. Objectives of the survey ( define at most three objectives)b. Details about the Survey approachc. A questionnaire (with at least 10 questions) that links to the research objectived. How the survey was administered (be specific regarding the amount of workers involved, the place/s and time/s)2. An analysis of the data presented graphically (use fictitious/self created data) 3. A presentation of the findings and conclusion

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Question

Chapter 4, Problem 4.19CC

Summary Introduction

Case summary:

The significant problem in the given case is that Company C is in its mature state and low growth, their chief executive officer (CEO) needs to change that by maximising its market towards new customers without losing the old ones. The case describes how Company C is utilising biometric technology by including new flavours to their soup lines to attain maximum consumers.

Characters in the case:

Company C

To discuss: The objectives that Company C have for the efforts of marketing research.

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