Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 4, Problem 11QA
Summary Introduction
To explain: The term cookies in a computer and its privacy and ethical issues.
Introduction: Websites sent cookies to the browser of the users to obtain information about the activities of the user. They are small set of data sent by web-server to user’s browser. It record username, pages visited by the user, Purchase history, preferences etc.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
What is Consumer Privacy?
What do you think an organization’s duty or responsibility to protect the privacy of its customers’ personal information should be? Why?
What are AIO statements? How are they used by marketers?
Chapter 4 Solutions
Marketing: Real People, Real Choices (9th Edition)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Specifically, how should the ethical issues raised by computer, information, and internet technologies be dealt with?arrow_forwardWhat is information ethics and why it’s important to an organization?arrow_forwardHow should one specifically deal with the ethical issues raised by technology such as computers, the internet, and the information age?arrow_forward
- what external factors can affect a company that manufactures portable soaps?arrow_forwardUse any four ethical theorise to analyse each of the following topics in atleast 1000 words: i) Personal privacy ii) Copyright iii) Access Rightarrow_forwardWhat ethical, social, and political issues are raised by information systems? What specific principles for conduct can be used to guide ethical decisions? Why do contemporary information systems technology and the Internet pose challenges to the protection of individual privacy and intellectual property?arrow_forward
- How can the many ethical challenges raised by the widespread use of digital technologies like computers, information networks, and the internet be addressed?arrow_forwardUnit IV Journal Think about how the use of celebrities in endorsements affects your buying decisions. If one of these endorsers had a bout of bad behavior, would that influence your purchasing and allegiance to that product and, ultimately, the company?arrow_forwardHow is the grapevine illustrated in this case?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Foundations of Business - Standalone book (MindTa...MarketingISBN:9781285193946Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage LearningFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning