OPERATIONS MANAGEMENT IN THE SUPPLY CHAIN: DECISIONS & CASES (Mcgraw-hill Series Operations and Decision Sciences)
7th Edition
ISBN: 9780077835439
Author: Roger G Schroeder, M. Johnny Rungtusanatham, Susan Meyer Goldstein
Publisher: McGraw-Hill Education
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Question
Chapter 4, Problem 10DQ
Summary Introduction
To explain: The techniques that can be utilized to achieve mass customization in practice.
Introduction:
Mass customization:
It is a marketing and manufacturing technique that combines the personalization and flexibility of custom-made products with low unit costs. These are products that are made-to-order.
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What techniques or approaches can be used to achieve mass customization in practice?
Which are the three forms of mass customization?
Describe the Mass customization strategy?
Chapter 4 Solutions
OPERATIONS MANAGEMENT IN THE SUPPLY CHAIN: DECISIONS & CASES (Mcgraw-hill Series Operations and Decision Sciences)
Ch. 4 - Prob. 1DQCh. 4 - Why are assembly-line processes usually so much...Ch. 4 - The rate of productivity improvement in the...Ch. 4 - Several industriesincluding those that produce...Ch. 4 - Compare the expensive restaurant, fast-food...Ch. 4 - A company is in the business of making souvenir...Ch. 4 - Prob. 7DQCh. 4 - Suppose that a firm is considering moving from a...Ch. 4 - Prob. 9DQCh. 4 - Prob. 10DQ
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- Discuss the FOUR (4) separate approaches of mass customization what are the implication of these 4 customization approaches for an organization.arrow_forwardProcess standardization—what is it? Its parts?arrow_forwardIs this course an example of mass production, customization, or mass customization? Explain.arrow_forward
- Why does mass customization depend on economies of scope?arrow_forwardExplore the concept of CRM customization and integration with other business systems. How can businesses tailor CRM solutions to meet their specific needs and integrate them seamlessly with existing processes?arrow_forwardThere are two techniques that can be used when designing for mass customization. What are those techniques and what is the difference between them?arrow_forward
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