EBK UNDERSTANDING BUSINESS
EBK UNDERSTANDING BUSINESS
12th Edition
ISBN: 8220106844298
Author: Nickels
Publisher: YUZU
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Chapter 3.3, Problem 7TP
Summary Introduction

To determine: The key difference between a joint venture and a strategic alliance.

Introduction:

Joint venture refers to a venture where two or more parties run the organization to carry out the common project whereas strategic alliance refers to long term business arrangement where two or more parties agree to share their resources to achieve common objectives.

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