Chapter 3.3, Problem 2.2CQ

Explanation of Solution

Smart products changing the operations and decision making for organization:

• A digital coaching feature is recently added by Under Armour which is used to run the connected shoes and Map My Run application.
• Runners will have an ability to monitor their gait and stride length mile after mile, and also see how that impacts their pace and cadence...

Explanation of Solution

Smart products changing the behavior of users:

• Under Armour is believing that daily use of smartphone apps will build stronger relationship with customers this leads to stronger sales.
• The company benefiting from bringing the power of software to its physical products.
• The smart meter will let the company know when a customer loses service which resulting in faster repairs.
• This provide real-time billing information to customers based on energy usage, enabling them to pinpoint areas for energy savings...