MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
Question
Book Icon
Chapter 3, Problem 3QA
Summary Introduction

To define: Meaning of mission statement and role of planning process.

Introduction: A mission statement means the goals that the organization aims to achieve by implementing the strategic plan which explains the purpose of organization. The reasons what it need to achieve for its products, customers and resources.

Blurred answer
Students have asked these similar questions
what is the Definition and nature of planning? how important is The Contribution of Planning to the Attainment of Objectives?
How does the vision statement guide the planning process?
What is value-based planning?
Knowledge Booster
Background pattern image
Recommended textbooks for you
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College