Case summary:
Company H has developed into a worldwide brand identified on the shopping malls and main streets all over the world. The process began with 160 designers and 100 pattern makers. With a better global network, maximizing its retail presence is easier when compared with a smaller or younger company.
Company H’s worldwide strategy has served well so far, however, the firm faced a serious challenges. As it maximizes the portfolio of the brand, the firm does not shows any intention to ease from its hostile growth worldwide, with an objective of rising the number of stores by 10% to 15% each year.
To discuss: Whether Company H would have been succeeded with a stable worldwide style strategy before the introduction of digital communication and mass media.
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