EBK BUSINESS DRIVEN TECHNOLOGY
7th Edition
ISBN: 8220103675451
Author: BALTZAN
Publisher: YUZU
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Question
Chapter 3, Problem 1OC
Program Plan Intro
Customer Relationship Management (CRM):
Customer Relationship Management refers to manage all the phases of the customer’s relationship within an organization. Such management helps to increases the loyalty of the customer and to retain an organizations profit. It permits the organization to allow the customer’s shopping and buying behaviors.
Expert Solution & Answer
Explanation of Solution
Usage of CRM system to support customers:
CRM system implemented in Apple helps to gain significant business intelligence.
- A CRM system enables the Apple to find the customers who are buying their products which helps the company to generate the overall estimation of customers.
- Apple view this report and provide special incentives to the customer such as free delivery, providing discounts and gift vouchers to the customers who purchased more things.
- Apple also determine which customer discontinued membership and why in order to help them fight the competition.
- The business intelligence gained through a CRM system is limitless.
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Students have asked these similar questions
Read the following Case Study
Leah Jones is the IT manager at Rock Solid Outfitters, a medium-sized supplier of outdoor climbing and camping gear. Steve Allen, the marketing director, has asked Leah to develop a special web-based promotion. As Steve described it to Leah, Rock Solid will provide free shipping for any customer who either completes an online survey form or signs up for the Rock Solid online newsletter. Additionally, if a customer completes the survey and signs up for the newsletter, Rock Solid will provide a $10 merchandise credit for orders of $100 or more. Leah has asked you to develop a decision table that will reflect the promotional rules that a programmer will use. She wants you to show all possibilities.
1) create decision tree
As a big grocery chain's top buyer, manufacturers and distributors beg you to stock their new
items. Each week brings tens of new products. National advertising campaigns and merchant
promotions often introduce these items. Existing goods must be decreased or removed to make
room for new ones. You need to work with the IS department to create a marketing MIS to
estimate profit changes from adding or removing inventory. What advice would you provide the
IS department for designing this system?
Manufacturers and distributors beg you to stock their new items as a big grocery chain's top buyer. Tens of new
things are launched weekly. These items are often introduced with nationwide advertising campaigns and merchant
promotions. To introduce new goods, shelf space for old products must be lowered or deleted. You need to work with
the IS department to create a marketing MIS to predict the profit impact of adding or removing an item from inventory.
What do you suggest to the IS department for establishing such a system?
Chapter 3 Solutions
EBK BUSINESS DRIVEN TECHNOLOGY
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