EBK CRAFTING AND EXECUTING STRATEGY: CO
EBK CRAFTING AND EXECUTING STRATEGY: CO
21st Edition
ISBN: 9781259899577
Author: Thompson
Publisher: YUZU
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Chapter 3, Problem 1LO
Summary Introduction

To identify: Factors that may have strategic implication in company’s broad macro-environment.

Expert Solution & Answer
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Explanation of Solution

Usually, company that operates in broad macro-environment comprises of the following six main components they are,

  • Environmental factors (based on natural environment)
  • Social cultural factors,
  • Economic conditions of the firm (like local, regional and national),
  • Technological factors,
  • Legal and regulatory components,
  • Political factors.

Thus, each of these factors will have a potential to affect company’s more immediate industry and competitive environment.

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