Operations Management, Binder Ready Version: An Integrated Approach
Operations Management, Binder Ready Version: An Integrated Approach
6th Edition
ISBN: 9781118952610
Author: R. Dan Reid, Nada R. Sanders
Publisher: WILEY
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Chapter 3, Problem 1DQ
Summary Introduction

Interpretation: Product design and its relationship to business strategy.

Concept Introduction: Product design is an important element in any business that consists of designing innovative products to be sold by businesses. A business strategy, on the other hand, is about achieving the vision prioritizing the objectives of the business.

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Product design determines the features and characteristics of a product or a service. The design of the product should go hand in hand with the strategy of the business. For any business to become successful it is essential that the product design always matches the business strategy. Since customer’s purchase decision is based on price, quality and product design, it is essential that the characteristics and performance of the product are compatible with the business strategy. If not it will be either a low cost or high-cost product based on the targeted customer base. Such scenarios will lead to product failures that would be costly for the business. Therefore, it is essential to identify the relationship between the two elements of product design and the business strategy in order to achieve the desired outcomes, sales and revenue from a new product.

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