Marketing
Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
Question
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Chapter 3, Problem 16DRQ
Summary Introduction

To discuss: The ways cultural values are changing and marketing responding to them.

Cultural diversity is the nature of assorted or various cultures, rather than monoculture, as in the worldwide monoculture, or a homogenization of societies, similar to civilizing rot.

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