EBK OM
6th Edition
ISBN: 9781305888210
Author: Collier
Publisher: YUZU
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Chapter 3, Problem 12PA
Summary Introduction
Interpretation:
A company’s objective and corporate priorities
Concept Introduction: A strategy proposed by Terry Hill that links corporate objectives of an organization with its marketing strategy, operations strategy and competitive priorities in order to gain a competitive advantage over other firms, is called Hill's Strategy Development Framework.
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