Concept explainers
Spencer Wilkes is the marketing manager at Darby Company. Last year, Spencer recommended the company approve a capital investment project for the addition of a new product line. Spencer’s recommendation included predicted
Spencer wants to shift some sales from the second year of the project into the first year. Doing so will make it appear that his
Requirements
- 1. What is the fundamental ethical issue? Who are the affected parties?
- 2. If you were a sales representative at Darby Company, how would you respond to Spencer’s request? Why?
- 3. If you were Spencer’s manager and you discovered his plan, how would you respond?
- 4. Are there other courses of action Spencer could take?
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