Concept explainers
a)
To discuss: The ratio of incremental sales revenue to incremental marketing efforts at the bottom of the curve.
Introduction:
The cause and effect of the sales with sales effects is termed as sales response function or sales response curve.
a)
Explanation of Solution
Bottom:
At the bottom of the curve, there will be a low ratio because the slope of the curve will be flat. This denotes that there is no additional sales revenue made with the additional units of incremental marketing efforts.
b)
To discuss: The ratio of incremental sales revenue to incremental marketing efforts at the middle of the curve.
Introduction:
The cause and effect of the sales with sales effects is termed as sales response function or sales response curve.
b)
Explanation of Solution
Middle:
At the middle of the curve, there will be a high ratio because the slope of the curve will start rising from bottom. This denotes that there is additional sales revenue made with the additional units of incremental marketing efforts.
c)
To discuss: The ratio of incremental sales revenue to incremental marketing efforts at the middle of the curve.
Introduction:
The cause and effect of the sales with sales effects is termed as sales response function or sales response curve.
c)
Explanation of Solution
Top:
At the top of the curve, there will be a low ratio because the slope of the curve will be flat. This denotes that there not much of additional sales revenue made with the additional units of incremental marketing efforts.
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Chapter 22 Solutions
Marketing - Standalone book
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