M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
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Chapter 2.1, Problem 2PC
Summary Introduction
To determine: Ways to attain sustainable competitive advantage using four macro strategies.
Introduction: Marketing strategy is an idea by the management to enhance the performance of the company and attract customers.
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How is a diversification strategy related to the sustainable growth and development of an organization? Provide an example of a company that employed this strategy.
There are four macro strategies to create and deliver value to customers and that can help a firm to develop a sustainable competitive advantage. Think of a company from the local market who you are very loyal to in many categories like (food, electronics, personal care etc.). Is it the product, location, operation, or customer excellence that you are loyal to that firm? Critically examine.
What are some strategies that companies can use to create a sustainable competitive advantage, and how can they ensure that their advantage remains relevant and valuable in the long term?
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- Discuss the global challenge facing firms and why this is a strategic issue.arrow_forwardWhat are the strategic implications of not having such sustainable competitive advantage?arrow_forwardDefine sustainable competitive advantage? name a company that achieved a sustainable competitive advantages? identify their advantage . describe how that company maintains its advantage ?arrow_forward
- From a business strategy perspective, what is the purpose of evaluating your "industry" per the Industrial Organization (IO) model.arrow_forwardWhat is Sustainable Competitive Advantage? Explain how one can identify whether it is sustainable in detailarrow_forwardHow do firms create value when using a related diversification strategy?arrow_forward
- From a business perspective, sustainability has been described as a company’s ability to achieve its business goals and increase long-term shareholder value by integrating economic, environmental, and social opportunities into its business strategies Select one: True Falsearrow_forwardChange initiative plan for the sustainability of the seafood industry as it is being affected by climate change.arrow_forwardDefine Sustainable Competitive Advantage. Name a company you believe has achieved a sustainable competitive advantage, identify their "advantage," and describe how that company maintains its advantage.arrow_forward
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