M Marketing
M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
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Chapter 2.1, Problem 2PC
Summary Introduction

To determine: Ways to attain sustainable competitive advantage using four macro strategies.

Introduction: Marketing strategy is an idea by the management to enhance the performance of the company and attract customers.

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How is a diversification strategy related to the sustainable growth and development of an organization? Provide an example of a company that employed this strategy.
There are four macro strategies to create and deliver value to customers and that can help a firm to develop a sustainable competitive advantage. Think of a company from the local market who you are very loyal to in many categories like (food, electronics, personal care etc.).  Is it the product, location, operation, or customer excellence that you are loyal to that firm? Critically examine.
What are some strategies that companies can use to create a sustainable competitive advantage, and how can they ensure that their advantage remains relevant and valuable in the long term?
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