MKTG 9:STUDENT ED.-TEXT
9th Edition
ISBN: 9781285860145
Author: Lamb
Publisher: CENGAGE L
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Question
Chapter 21, Problem 1LO
Summary Introduction
To discuss: The procedure that are used to set the correct price.
The strategy used by the companies to set the price of their products and services is known as the pricing strategy.
Expert Solution & Answer
Explanation of Solution
The major steps that are involved in setting the right price are as follows:
- The pricing goals has to be established
- Estimations of the costs, demands, and profits has to be done.
- Selecting the price policy in order to find the base price.
- The base price has to be finely tuned along with the tactics in pricing.
The long-term pricing strategy framework has been established for a service or good. The three major types of price policies are skimming, status quo pricing, and penetration pricing.
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Students have asked these similar questions
Describe the steps taken in setting a final price.
What are the benefits of Price skimming?
What are the three possible starting points for the process of setting an initial price as discussed.
Chapter 21 Solutions
MKTG 9:STUDENT ED.-TEXT
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Once a company determines a base price, a series of price tactics are often offered to help fine-tune the base price to make sure it satisfies the company and customer. List the four basic price tactics and define each one.arrow_forwardHow is a break-even analysis used to evaluate possible pricesarrow_forwardIf an item is particularly valuable to a customer, using customer-based pricing might suggest a price that is higher than the one that would be indicated by use of a standard markup. Describe a situation where the use of customer-based pricing would suggest a price that is lower than the one that would be indicated by use of a standard markup.arrow_forward
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