Operations and Supply Chain Management (Mcgraw-hill Education)
Operations and Supply Chain Management (Mcgraw-hill Education)
15th Edition
ISBN: 9781259666100
Author: F. Robert Jacobs, Richard B Chase
Publisher: McGraw-Hill Education
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Chapter 2, Problem 5DQ
Summary Introduction

To explain: The expression “order winners” and “order qualifiers” mean.

Order winners and order qualifiers:

These are terms related to the selection of products. These are the characteristics companies exhibit to earn the loyalty of the consumers and respect.

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