Case summary:
DR Company is a restaurant which owns many popular brands like OG, RL. They serve more than 300 million meals every year over 1700 restaurants across US Country, CN Country. To possess a competitive advantage they must achieve excellence at every step of the supply chain.
They have a complex and challenging task of maintaining the quality of perishable goods. Those 300 million meals means, they are a combination of shrimp, big quantities of swordfish and other fresh purchases. They have to be maintained at a temperature of 34 degree Fahrenheit.
The purchasing agents of DR travel all-round the world to identify sustainable advantages in the supply chain. They maintain a good relationship with all the suppliers all over the world which helps to evaluate the suppliers easily.
All suppliers must adhere to the standards mentioned by DR Company which are stricter than regular standards. Their aggressive strategy can make them a good candidate for outsourcing. They can involve in outsourcing as they are purchasers of bulk orders.
To determine: How other firms develop their supply chain similar to DR Company.
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Principles of Operations Management: Sustainability and Supply Chain Management (10th Edition)
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