Spreadsheet Modeling & Decision Analysis: A Practical Introduction to Business Analytics (MindTap Course List)
8th Edition
ISBN: 9781305947412
Author: Cliff Ragsdale
Publisher: Cengage Learning
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Chapter 2, Problem 20QP
a)
Summary Introduction
To formulate: An LP model for the problem.
b)
Summary Introduction
To sketch: The feasible region for the problem.
c)
Summary Introduction
To calculate: The optimal solution using level
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Michael is the marketing executive of SHOPEE and he is planning to launch the 2.2.22 online SALE through price discounts, either 40% off or 20% off. He also learned that SHOPEE closest competitor LAZADA , is planning to promote also a 2.22.22 online SALE with price discounts , either 50% off or 30% off. If SHOPEE launches the 40% off, it will gain nothing. If LAZADA launches the 50% off or gain 8,000,000 if LAZADA launches the 30% off. If SHOPEE launches the 20% off, it will lose 2,000,000 if LAZADA launches the 50% off or lose 5,000,000 if LAZADA launches the 30% off.
What should be Michael's Strategy for SHOPEE and what should be the strategy of LAZADA?
A. Michael should launch the 20% OFF for SHOPEE and LAZADA should launch the 30% OFF.
B. Michael should launch the 40% OFF for SHOPEE and LAZADA should launch the 30% OFF.
C. Michael should launch the 40% OFF for SHOPPE and LAZADA should launch the 50% OFF.
D. Michael should launch the 20% OFF for SHOPPE and LAZADA should launch…
Michael is the marketing executive of SHOPEE and he is planning to launch the 2.2.22 online SALE through price discounts, either 40% off or 20% off. He also learned that SHOPEE closest competitor LAZADA , is planning to promote also a 2.22.22 online SALE with price discounts , either 50% off or 30% off. If SHOPEE launches the 40% off, it will gain nothing. If LAZADA launches the 50% off or gain 8,000,000 if LAZADA launches the 30% off. If SHOPEE launches the 20% off, it will lose 2,000,000 if LAZADA launches the 50% off or lose 5,000,000 if LAZADA launches the 30% off.
1.Which strategy is dominated by SHOPEE depending on strategy of LAZADA?
A. 50% OFF
B. 40% OFF
C. 20% OFF
D. 30% OFF
E. NONE
2.What should be the strategy of LAZADA?
A. 50% OFF
B. 40% OFF
C. 30% OFF
D. 20% OFF
A young computer engineer has $12,000 to invest and three different investment options (funds) to choose from. Type 1 guaranteed investment funds offer an expected rate of return of 7%, Type 2 mixed funds (part is guaranteed capital) have an expected rate of return of 8%, while an investment on the Stock Exchange involves an expected rate of return of 12%, but without guaranteed investment capital. Computer engineer has decided not to invest more than $2,000 on the Stock Exchange in order to minimize the risk. Moreover for tax reasons, she needs to invest at least three times more in guaranteed investment funds than in mixed funds.
Assume that at the end of the year the returns are those expected; she is trying to determine the optimum investment amounts.
(a) Express this problem as a linear programming model with two decision variables.(b) Solve the problem with the graphical solution procedure and define the optimum solution.
Chapter 2 Solutions
Spreadsheet Modeling & Decision Analysis: A Practical Introduction to Business Analytics (MindTap Course List)
Ch. 2 - Prob. 1QPCh. 2 - Prob. 2QPCh. 2 - Prob. 3QPCh. 2 - Prob. 4QPCh. 2 - Prob. 5QPCh. 2 - Prob. 6QPCh. 2 - Prob. 7QPCh. 2 - Prob. 8QPCh. 2 - Prob. 9QPCh. 2 - Prob. 10QP
Ch. 2 - Prob. 11QPCh. 2 - Prob. 12QPCh. 2 - Prob. 13QPCh. 2 - Prob. 14QPCh. 2 - Prob. 15QPCh. 2 - Prob. 16QPCh. 2 - Prob. 17QPCh. 2 - Prob. 18QPCh. 2 - American Auto is evaluating their marketing plan...Ch. 2 - Prob. 20QPCh. 2 - Prob. 21QPCh. 2 - Prob. 22QPCh. 2 - Prob. 23QPCh. 2 - Prob. 24QPCh. 2 - Prob. 25QPCh. 2 - Prob. 26QPCh. 2 - Prob. 1.1CCh. 2 - Prob. 1.2CCh. 2 - Prob. 1.3CCh. 2 - Prob. 1.4CCh. 2 - Prob. 1.5CCh. 2 - Prob. 1.6CCh. 2 - Prob. 1.7CCh. 2 - Prob. 1.8CCh. 2 - Prob. 1.9CCh. 2 - Prob. 1.10C
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