Operations Management
Operations Management
11th Edition
ISBN: 9780132921145
Author: Jay Heizer
Publisher: PEARSON
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Chapter 2, Problem 1P
Summary Introduction

To determine: Three primary strategic approaches for competitive advantage.

Introduction:

The strategic approaches are the ways through which a firm makes itself unique in the market so that it can have an edge over the competition. There are different strategies followed by different firms such as cost leadership, differentiating product features and response strategies.

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Based on the existing environment & the situation at John Francois Stores, & as the Consultant hired by the Company Suggest 4 strategies by name that the Company could undertake to maintain a competitive advantage, and provide a brief explanation of what each strategy means.  John Francois Stores Mr. Francois, a very successful businessman is contemplating his next move at the age of 70. As a young man at the age of 16, he dreamt of becoming a “businessman” and would go into stores in the city where he lived and observe how personnel operated. In his exploits, he became very friendly with many of the business owners in the city. As time passed, John Francois obtained four (4) Advanced Level subjects (Mathematics, Geography, English Literature and Spanish). He also enrolled in a Technical Vocational institution and pursued short courses in tiling, plumbing, masonry and electrical maintenance for which he gained certification. Through his qualifications, John was able to secure…
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