Strategic Management
Strategic Management
3rd Edition
ISBN: 9781259420474
Author: Frank T. Rothaermel The Nancy and Russell McDonough Chair; Professor of Strategy and Sloan Industry Studies Fellow
Publisher: McGraw-Hill Education
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Chapter 2, Problem 1DQ
Summary Introduction

To determine: The characteristics of having an effective mission statement.

Introduction:

Strategic management refers to formulating and implementing the way to achieve the goals by considering available resource and the internal and external environment. It will be framed by the top management on behalf of an organization.

Expert Solution & Answer
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Explanation of Solution

Determine the characteristics of having an effective mission statement:

The mission statement of a firm can be customer-oriented or product-oriented. A customer-oriented mission statement would explain the mission as a solution for customer needs. A product-oriented mission statement would explain the mission with the features or advantages of choosing their product over competitors. The mission statement of the firm helps to determine the thing done by the firm and the reason to done such thing. A mission statement helps the firm to reach the goal.

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