Business In Action
Business In Action
9th Edition
ISBN: 9780135175477
Author: Courtland L. Bovee, John V. Thill
Publisher: PEARSON
Question
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Chapter 2, Problem 1CTQ
Summary Introduction

Case summary:

Company J is an investment bank and financial services company in Country U. It concentrates on competitor’s strategies and their plans whether any changes required in its operations, it quickly adapt the changes.

It designed a multipronged approach that is combination of competition and cooperation and reduce the threat of digital innovators and taking control into its markets and positioning banks for a vastly changed landscape.

Later on, company J entered partnership with Service F to integrate their products and technologies. This effort makes banking more inclusive combinations of smart business strategy and good corporate citizenship.

This strategy is paying off so for Company J. This strategy brings profits and revenues to company.

To discuss: Reasons that company J is really bothers with their added efforts of targeting lower income clients.

Expert Solution & Answer
Check Mark

Explanation of Solution

The effort of making the banking services is more inclusive through the combination of smart business strategy and good corporate citizenship. There is nothing to bother for Company J for targeting and serving the lower income clients.

Because, they adopted the services from F like peer to peer payments digital loans applications for mortgage and small business loans. Which helps to serve better services to the people who are underserved by traditional banking services.

Thus helps to create a positive opinion and increase the market area of Company F in lower income clients.

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