Operations and Supply Chain Management
Operations and Supply Chain Management
14th Edition
ISBN: 9780078024023
Author: F. Robert Jacobs
Publisher: MCG
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Chapter 2, Problem 1CQ
Summary Introduction

To explain: The competitive dimensions that are driving the sales for the custom messenger bag and if the competitive priorities are different for the new laptop bags sourced from Country C.

Competitive dimensions:

These dimensions are the key to a business level strategy. These dimensions allow a firm to be competitive in nature.

Case summary:

Product T is more than just a bag, it’s a bond, companion for the owner. The bag is a customized designed, by the owner on the website. The company says that the demand for the bags as high as ever and the demand for custom messenger bags are still high in City SF.

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