Management (14th Edition)
14th Edition
ISBN: 9780134527604
Author: Stephen P. Robbins, Mary A. Coulter
Publisher: PEARSON
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Question
Chapter 2, Problem 14DQ
Summary Introduction
Case summary/Introduction:
The W company is planning to expand by opening 1000 restaurants by 2020. Selecting a new restaurant location can be a daunting task as there are many different considerations. W is taking advantage of technology to help decide to locate a new restaurant. Esri, a geographic information system helps to determine a new location. The GIS integrates all the information into a sales forecasting model to support decisions.
Characters in the case: The W company
Adequate information: Software provides information on auto-traffic, customer demographic location, commercial claims, area safety, etc.
To determine:
Contribution of intuition to W’s decision- making process.
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