Basic Business Statistics, Student Value Edition (13th Edition)
13th Edition
ISBN: 9780321946393
Author: Mark L. Berenson, David M. Levine, Kathryn A. Szabat
Publisher: PEARSON
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Textbook Question
Chapter 2, Problem 10PS
Do special recommendations increase ad effectiveness? A study of online video viewers compared viewers who arrived at an advertising video for a particular brand by following a social media recommendation link to viewers who arrived at the same video by web browsing. Data were collected on whether the viewer could correctly recall the brand being advertised after seeing the video. The results were:
What do these results tell you about social recommendations?
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Chapter 2 Solutions
Basic Business Statistics, Student Value Edition (13th Edition)
Ch. 2 - A categorical variable has three categories, with...Ch. 2 - The following data represent the responses to two...Ch. 2 - The following table, stored in smartphone sales,...Ch. 2 - The Edmunds.com NHTSA Complaints Activity Report...Ch. 2 - The 2013 Mortimer Spinks and Computer Weekly...Ch. 2 - The following table represents world oil...Ch. 2 - Visier’s Survey of Employers explores how North...Ch. 2 - A survey of 1,085 adults asked “Do you enjoy...Ch. 2 - Prob. 9PSCh. 2 - Do special recommendations increase ad...
Ch. 2 - Construct an ordered array, given the following...Ch. 2 - Construct an ordered array, given the following...Ch. 2 - Prob. 13PSCh. 2 - Prob. 14PSCh. 2 - Prob. 15PSCh. 2 - The file Utility contains the following data about...Ch. 2 - How much time do commuters living in or near...Ch. 2 - How do the average credit scores of people living...Ch. 2 - One operation of a mill is to cut pieces of steel...Ch. 2 - Prob. 20PSCh. 2 - Prob. 21PSCh. 2 - Prob. 22PSCh. 2 - The file Drink Contains the following data for the...Ch. 2 - Prob. 24PSCh. 2 - Prob. 25PSCh. 2 - Prob. 26PSCh. 2 - Prob. 27PSCh. 2 - Prob. 28PSCh. 2 - Prob. 29PSCh. 2 - Prob. 30PSCh. 2 - Prob. 31PSCh. 2 - Do special recommendations increase ad...Ch. 2 - Construct a stern-and-leaf display, given the...Ch. 2 - Construct an ordered array, given the following...Ch. 2 - The following is a stern-and0-leaf display...Ch. 2 - Prob. 36PSCh. 2 - The file MobileSpeed contains the overall download...Ch. 2 - The file Utility contains the following data about...Ch. 2 - Prob. 39PSCh. 2 - Prob. 40PSCh. 2 - How much time do Americans living in or near...Ch. 2 - How do the average credit scores of people living...Ch. 2 - One operation of a mill is to cut pieces of steel...Ch. 2 - Prob. 44PSCh. 2 - Prob. 45PSCh. 2 - Prob. 46PSCh. 2 - The data stored in Drink represents the amount of...Ch. 2 - The following is a set of data from a sample of...Ch. 2 - Prob. 49PSCh. 2 - Movie companies need to predict the gross receipts...Ch. 2 - Data were collected on the typical cost of dining...Ch. 2 - Prob. 52PSCh. 2 - Prob. 53PSCh. 2 - How have stocks performed in the past? The...Ch. 2 - Prob. 55PSCh. 2 - Prob. 56PSCh. 2 - The file Audits contains the number of audits of...Ch. 2 - Prob. 58PSCh. 2 - Prob. 59PSCh. 2 - Prob. 60PSCh. 2 - Using the sample of retirement funds stored in...Ch. 2 - Prob. 65PSCh. 2 - Prob. 66PSCh. 2 - Examine the following visualization, adapted from...Ch. 2 - Prob. 69PSCh. 2 - Prob. 70PSCh. 2 - How do histograms and polygons differ in...Ch. 2 - Why would you construct a summary table?Ch. 2 - What are the advantages and disadvantage of using...Ch. 2 - Compare and contrast the bar chart for categorical...Ch. 2 - What is the difference between a time-series plot...Ch. 2 - Why is it said that the main feature of a Pareto...Ch. 2 - What are the three different ways to break down...Ch. 2 - How can a multidimensional table differ from a...Ch. 2 - What type of insights can you gain from a...Ch. 2 - The following summary, table, presents the...Ch. 2 - The following table represents the market share...Ch. 2 - Prob. 82PSCh. 2 - The owner of a restaurant that services...Ch. 2 - Prob. 84PSCh. 2 - The following data represents the pounds per...Ch. 2 - Prob. 86PSCh. 2 - One of the major measures of the quality of...Ch. 2 - Prob. 88PSCh. 2 - Prob. 89PSCh. 2 - Prob. 90PSCh. 2 - Prob. 91PSCh. 2 - Prob. 92PSCh. 2 - What was the average price of a room at two-star,...Ch. 2 - The file Protein contains calorie and cholesterol...Ch. 2 - The file Natural Gas contains the U.S. monthly...Ch. 2 - Prob. 96PSCh. 2 - Prob. 97PSCh. 2 - A/B testing allows business to test a new design...
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