Operations and Supply Chain Management (Mcgraw-hill Education)
Operations and Supply Chain Management (Mcgraw-hill Education)
15th Edition
ISBN: 9781259666100
Author: F. Robert Jacobs, Richard B Chase
Publisher: McGraw-Hill Education
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Chapter 18, Problem 4AE
Summary Introduction

Case summary: Company S runs a global supply chain and is required to supply to more than 17,000 stores. The coffeemaker L is sold to these stores which has steady sales. The coffeemaker’s sale is not seasonal; however, its demand fluctuates. Company S wants to estimate forecasts by using simple moving average or exponential smoothing.

To determine: The advantages and disadvantages of calculating demand forecast by using aggregating or average method and things to be considered while switching from multiple DCs to a DC.

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Operations and Supply Chain Management (Mcgraw-hill Education)

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