Concept explainers
To differentiate: Competitive product advertising from competitive institutional advertising.
Introduction:
An advertisement is an announcement that is made in public to promote a product or service through television ads, radio ads, and advertising campaigns.
Explanation of Solution
Difference between competitive product and competitive intuitional advertising:
Competitive product advertising:
This advertising promotes the specific features of a brand and its benefits. For example, this ads may highlight the advantages of Company P versus other brand like Brand T.
Competitive institutional advertising:
This type of advertisement is used by the product class than brand level. For example, this type of advertisement shows benefits of eating pizza over sandwich.
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Chapter 18 Solutions
MARKETING >CUSTOM< (PB)
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage LearningMarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing