Marketing
Marketing
6th Edition
ISBN: 9781259709074
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Chapter 17.6, Problem 1PC
Summary Introduction

To determine: Components of retail strategy.

Introduction: Retail strategy refers to a marketing approach for a commodity or service which focuses on targeting and attracting consumers. It includes decisions such as pricing of the product, selection of a retail channel, and placement of product in the shop.

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