Principles of Marketing (16th Edition)
Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
Question
Book Icon
Chapter 17, Problem 17.1DQ
Summary Introduction

To discuss: The advantages of direct and digital marketing to the sellers and buyers.

Introduction:

Direct digital marketing has a direct involvement in engagement of the targeted individual consumers and communities of customers to get two factors like the immediate reply and building up an ultimate relationship with customer.

Expert Solution & Answer
Check Mark

Explanation of Solution

The benefits of direct and digital marketing to the buyers are as follows:

From the purchaser’s perspective the direct marketing is easy, convenient, and private its advantages are as follows:

  • It provides the buyers a ready access to the wealth of the products.
  • It provides the buyers the access to a wealth of comparative facts about the products, companies, and competitors.
  • It is immediate and interactive.
  • It provides the consumers with a higher measure of control.

The benefits of direct and digital marketing to the sellers are as follows:

  • The direct and digital marketing can make their target as smaller groups or the individual consumers.
  • They provide the goods and services at a lower cost, efficient, and speedy alternative for reaching their markets.
  • They can provide a greater flexibility.
  • They provide sellers the access to buyers that they cannot reach through various other channels.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Knowledge Booster
Background pattern image
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning