Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Chapter 16.6, Problem 9TP
Summary Introduction

To discuss: The push and pull strategy.

Introduction: The promotional strategy that uses promotional techniques to convince the whole seller and buyers to sell the merchandise is known as push strategy.

The promotional strategy that uses promotional techniques to convince the consumers to make them request the products from retailers is known as pull strategy.

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1. Give one new distribution channels for Virtual Assistance (freelance business) - show a visual aid (chart/diagram) to illustrate the flow. - explain the rationale behind the recommendation. (e.g., increased market reach, improved customer experience, cost-efficiency). - connect the channel to the marketing mix: (How does it align with the overall marketing strategy? Consider product, price, promotion, and place.).  - define the target audience: (Age, gender, location, interests, etc.).  - lastly, identify the potential participants: (Wholesalers, retailers, online platforms, etc.)
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